But there’s a lot that goes into running a successful direct mail campaign, and if you make a mistake, it can keep your direct mail pieces from producing the results you’d hope for. So, why is it that your direct mail pieces aren’t generating results?

Here are some possible causes. 

• You’re sending them to the wrong people—Your mailing list plays a significant role in determining the success of your direct mail campaign. If you don’t have a carefully built list that is filled with people in your target demographic, you’re never going to get the results you want.
• Your pieces look unprofessional—Appearances matter. Remember, your direct mail piece is often your first introduction to a prospect. First impressions are important. You need to make sure your direct mail pieces are well designed and printed with high quality. Choose an experience direct mail printing company to help.
• You don’t have a strong sales message—If you want to get results from direct mail, you have to include a strong sales offer and call to action in your pieces. Otherwise, people won’t take any action. 

Immediate Mailing Services offers a full line of direct mail and print to mail services. With unbeatable quality and great prices, IMS is the go-to source for all your direct mail needs. Learn more at www.ImmediateMailing.com.

Of course, not all brochures are well designed. In fact, many of them are flat out terrible.

The good news is you can avoid having a bad brochure if you just don’t make these mistakes. 

• Using stock images—Don’t use generic, stock photos in your brochure. Other companies use those same photos, and they make your brochure blend in with the crowd. Make sure brochure really pop with custom illustrations and photos.
• Cramming too much into a single brochure—Your brochure is going to be small enough that someone can hold it in their hand. You don’t have a lot of room to work with. Don’t use too many images and try to cram in too much information in your brochure. Leave some space for your copy and design to breathe.
• Going black and white—Yes, it’s cheaper to print black and white brochures than full color brochures, but cheaper isn’t better in this case. You don’t want your company to look cheap and unprofessional. Spring for color prints. 

Need help designing and printing your brochures? Let Immediate Mailing Services help. As one of the top direct mail companies, we have extensive experience helping companies create the best possible brochures. Learn more today by visiting www.ImmediateMailing.com.

See, there are some catches with these offers. Here are the top 3 reasons you shouldn’t use free business card printing services, but instead, you should hire a reputable, affordable direct mail printing company to handle your business card needs. 

1. They aren’t really free—Let’s get one thing out of the way—the business cards won’t be free. You’ll have to pay some sort of startup fee or high shipping costs if you want to get your business cards. And the more things you want to add to your business cards, the more you’ll have to pay.
2. You have to choose a boilerplate design—Companies offering “free” business cards usually don’t let you use your own design. You have to choose from one of their templates, meaning you’ll get a generic business card that doesn’t reflect the identity of your brand.
3. The free cards have ads on the back—Most companies offering “free” business cards will send you cards that have an advertisement for their company on the back of each card. This looks unprofessional, and do you really want to be handing out business cards that have someone else’s ad on them?

For all your business card printing needs, trust Immediate Mailing Services. IMS offers high quality printing at competitive prices. Learn more by visiting www.ImmediateMailing.com today.

1. Check their experience—You don’t want to hire a printing company that has no proven experience. Make sure you choose a printer that has been serving businesses like yours for many years.
2. Make sure they offer fast services—You don’t want to wait too long to get your posters. The best printing companies offer speedy turnaround, so you can receive your posters and start using them in almost no time at all.
3. Compare prices to get a fair deal—Price always matters. It shouldn’t be your only consideration (quality is always important), but you do want to make sure you’re getting a good deal. Get quotes from a few reputable printing companies to find the best deal. 

Immediate Mailing is a direct mail company that offers a wide range of printing services. We offer high quality poster printing at competitive prices. Get a quote today at www.ImmediateMailing.com.

Why are PURLs beneficial? 

1. Easy to track results—With personalized URLs, you can easily track the performance of your direct mail campaign. You can see which recipients took action by visiting the landing page and what they did when they arrived onsite.
2. Personalized communications—PURLs allow you to create targeted landing pages based that are personalized to each recipient based on their interests, demographics, past behaviors, etc. The more personalized your marketing, the more effective it will be.
3. Multiple forms of media—PURLs give you the best of both worlds. Your audience gets a tangible piece of direct mail marketing along with a website they can easily, instantly access.

IMS can help you with all of your direct mail marketing needs. We’ll help you leverage PURLs to get the best results. Learn more about one of the leading direct mail agencies at www.ImmediateMailing.com.

• Don’t use template business cards–Maybe you’re considering printing your own business cards or ordering “free” business cards from an online vendor. Don’t do this. Using a template design for your business card can undermine your brand and your credibility. Your business cards should reflect your branding. And free or cheaply made business cards just scream cheap and unprofessional.
• Order in bulk to save money—The larger your order, the cheaper the cost per card will be. You don’t need to go crazy and order more than you could ever use, but ordering in a decent quantity can help you save.
• Keep it simple—Don’t try to cram too much information on your business card. Use a clean, elegant layout, include your key personal information, and a tagline or unique selling proposition.
• Make it current—Stay relevant by including a web address or social networking link on your business card. 

IMS is a direct mail printing company that can design and print professional business cards for your business at affordable prices. Get a free quote for your business cards by visiting www.ImmediateMailing.com.

Here are 3 questions to ask when choosing a direct mail company.

• How long have you been in business? Make sure the company you hire has a proven track record of offering great direct mail services to businesses like yours.
• Do you have samples of your past work? Every direct mail company claims to produce great work, but the real proof is in the work they’ve produced. The best companies will be able to show you samples of past direct mail pieces they’ve designed and printed.
• How much do your services cost? Price isn’t the only thing you should be worried about, but you do have a budget to consider. If you’re spending more on your direct mail company than you need to, you’re cutting into your profits. Get a quote to make sure you’re getting a fair rate.

IMS is a direct mail company with25 years of experience helping organizations achieve efficient direct mail operations. We can help you with all of your direct mail needs, from design to printing and everything in between. Learn more at www.ImmediateMailing.com.

• Do use high quality materials — Your target audience will judge your company by the printed materials you send them. If your marketing materials are on low-quality paper and look cheap, it will reflect poorly on your company, killing your credibility.
• Don’t cram too much information on a single piece — Less is more when it comes to direct mail printing. Your marketing materials should be clean and easy to read. Keep your message tight so that you don’t overwhelm the reader with too much information.
• Do look at past work of the company you’re hiring — Make sure you take a look at the direct mail company’s past work they’ve produced for clients so you can verify it’s up to your quality standards.

IMS offers professional direct mail printing at affordable pricing. We serve companies of all sizes and all across the country. Learn more at www.ImmediateMailing.com.

1. Don’t try to do too much—Often times, companies bite off more than they can chew when creating their brochures. They try to squeeze in details about every single facet of their company and their services into a single brochure, and the end result is an unfocused mess. Remember, the goal of your brochure should be to whet the reader’s appetite and to get them to contact you to learn more.
2. First impressions are everything—In many cases, your brochure will serve as your company’s initial introduction to a prospect. If your brochure looks cheap and unprofessional, it will create a bad first impression of your company, meaning you probably won’t see much in the way of positive results from it. You need to use a professional direct mail printing company to ensure you get the highest quality marketing materials.
3. Encourage the reader to take action—Your brochure plays a vital role in the sales process. It should help the reader take the next logical step down the path toward becoming a customer. That’s why your brochure should include a strong call to action (e.g. “Call today for a FREE consultation.”) to encourage them to take that step.

IMS offers a full range of direct mail printing and marketing services that are top quality and affordable. Find out what we can do for your business by visiting www.ImmediateMailing.com.

• Target your audience with pinpoint precision—With direct mail marketing, you can choose who you’ll send your marketing messages to by location, age, sex, and a range of other demographics. This lets you target your audience more effectively, giving you a better return on your marketing investment.
• Measure your campaign’s results accurately—There’s no guesswork when it comes to measuring the effectiveness of a direct mail campaign. You can easily track the number of responses your campaign generates.
• Requires minimal investment—Direct mail marketing can be quite affordable. All you’re paying for is the cost of the materials and the price of postage. For a small investment, you can gain hordes of new customers.

IMS is a leading direct mail company that can help you with all of your direct mail marketing needs. From creative services to printing, we do it all. Learn more by visiting www.ImmediateMailing.com.